A service tailored to small and medium toy companies
Transition smoothly from

``OMG, We are falling behind. We need to catch up and showcase our commitment to sustainability. Right now. But I don't know where to start, I don't have time to research, and I can't hire specialised staff!``


``We are a genuine force for good contributing to a better World and children, parents and distributors LOVE US!``

This service has been specially developed for small and medium toy companies that know that children and families crave brands that share their values and care about People and the Planet but are short of time, hands or knowledge on sustainability.

You bring the thirst to thrive by being a force for good, and I'll provide my knowledge in sustainability in the toy industry, best practices, trends and tools that will fit your budget, strategy, time and staff skills.

How do the ToysGotAPlan Service
will help you stand out and thrive?

Two simple steps and optional add-ons:

Optional Add-ons

On-going Support

Handy and affordable support whenever you need it

Sustainability is an exciting, complex and fast-moving field. Giving your first steps requires a global understanding of the societal and environmental challenges, how the different agents are trying to tackle them, and the relevant trends for the toy industry. This requires expertise and time.
I will be there to guide your journey, help you when you get tangled and raise potential opportunities or risks.

Project Management

Busy times and your team struggle to absorb all the actions in the Sustainability Plan?

Busy times and your team struggle to absorb all the actions in the Sustainability Plan? Need someone to research sustainable materials, develop sustainable toys or design a process to ensure sustainable sourcing? Someone, to engage the right partners to deliver your social mission?
I can help accomplish specific projects by researching, engaging partners, coordinating product developing or conducting due diligence to suppliers, amongst many others.


Share your journey

Nowadays, consumers request transparency.
They are ok with you not being perfect (yet), but they want to know that you have a road map to improve yourself.
I can help you develop your Sustainability Manifesto and regular reports showcasing your journey, challenges and achievements.


Tell your story and engage families

Being part of the solution feels nice. But let’s be frank; it feels even nicer if it helps your brand stand up and flourish by attracting and retaining customers, investors and great partners.
I can support your communication team with clinics and best practices in communicating sustainability.

Sustainability Training

Get your team onboard!

I can train your team in various topics;
- The business case for sustainability. Why are we starting this journey?
- Sustainability trends and best practices.
- Sustainable sourcing.
- Circular Design.
- Communicating sustainability; best practices.

What will you get with the ToysGotAPlan Service?

A clear road map towards sustainability that:

Will deliver your sustainability customers' expectations.
Will build children and familys' loyalty.
Will make you stand out and attract new consumers and partners.
Will unveil new business opportunities in the form of new distributors, innovation, cost savings and new income streams.
Increase staff satisfaction and motivation.

You will save time.
You will save money.
You will level up your staff skills through specialised support.
You will gain the peace of mind of someone keeping an eye on sustainability for you.

Why me?

Because I've been a product manager in the toy industry; I've been in your shoes. Moreover, I spoke to dozens of toy companies to understand the challenges they face in their pursuit of sustainability and wrote the whitepaper Changing the World TOY BY TOY.

Because I'm committed to making sustainability work for people, the planet and your company. We'll design a plan that will promote competitive advantages and work for you.

Read more about me.


Here’s what a few clients and colleagues have said about my work:
''Sonia is an excellent professional who adds value to her work with a combined knowledge of the company and the social field. She is incredibly effective.''
Christophe Charras Sustainable Development Consultant
''Having the opportunity to work with Sonia is always a pleasure. She gets highly involved in the projects she leads, bringing a new perspective and fresh energy.''
Andoni Silva Founder, The Impact Circle
''Sonia is remarkably results-oriented and has an excellent eye for detail. She provided us with solutions and helped us develop a viability plan and a sales pitch for a social project.''
Jose Alonso Represa Social Impact Consultant, Exit Foundation
''Sonia has a vast knowledge of sustainability and impact and I'd highly recommend her to anyone who is looking for a professional willing to be part of their project.''
Andoni Silva Founder, The Impact Circle

Download Changing the World TOY BY TOY

A free whitepaper addressed to decision-makers in the toy industry who want to explore what sustainability means for their organisations.