I'm Sonia, your Impact & Sustainability consultant
I help companies in the toy industry manage their sustainability to stand out amongst their competitors and discover new business opportunities, prepare for coming stricter social and environmental regulations and contribute to a thriving future for all children.
I'm passionate about exquisite, authentic, niche brands that pour their heart and soul into what they do.
I help brands in the family industry manage their social and environmental footprint to build authentic connections with consumers.
Based in London, but originally from Spain, and having previously lived and worked in France, Morocco, and Austria provides me with global experience and perspective.
I've been there
I was a professional in the childcare equipment industry, marketing and developing new products designed in Europe and manufactured in Asia.
I paid attention to design, price, and quality, and I did my best to ensure fair business practices. Nevertheless, I always wondered if I was doing enough, if I had all the information, and if I could do better.
A personal commitment
I have always cared about the environment, human rights, and equality.
Over time and with experience, I developed the strong feeling that ethical business practices and social commitment could transform lovely items into awesome products to be proud of selling and buying.
Therefore, I committed to supporting wonderful brands in becoming awesome and remarkable brands.
Awesome for themselves and awesome for the world.
I apply my expertise on sustainability, circular economy and the B Corp Certification to toys, as I'm convinced that they hold great potential to deliver a positive impact through business practices and education.
I'm the author of Changing the World TOY BY TOY, an extensive report on sustainability in the toy industry; I've co-founded the Sustainable Toys Action Consulting (STAC) and Juguetes Sostenibles - Red de Aprendizaje y colaboración. I supported toy associations to develop and deliver sustainability training programs, and I helped toy companies to design and optimise their sustainability strategies. I'm a Women in Toys Sustainability Committee member, sat on the jury of the Licensing Sustainability Award (organised by SPLICE and The Licensing Letter) and regularly write for the toy industry media about sustainability. Also, as a B Leader, I promote the B Corp movement.