Making toys sustainable

Simplifying and accelerating the sustainability journey for small and medium toy companies
Stand out and spark new business opportunities
Prepare for upcoming stricter environmental and social regulations
Contribute to a thriving future
for all children
Children and parents expect companies to care about People and the Planet, and they are passionate about brands that share their values
But producing sustainable toys is a journey full of challenges hard to overcome when you are short of time, hands and specialised staff

I can help you

My services are designed to help you build an effective sustainability strategy that enhances competitive advantages
while fighting climate change, waste and social inequalities


Trusted by organisations from around the world

Get a clear road map towards sustainability

Deliver families' expectations and build loyalty
Stand out and attract new consumers and partners
Unveil new business opportunities in the form of new distributors, innovation, cost savings and new income streams
Increase staff satisfaction and motivation

Why me?

As a former product manager in the toy industry I've been in your shoes.
Today, I apply my expertise on sustainability, circular economy and the B Corp Certification to toys, and I've helped many agents in the toy industry progress in their sustainability journey.
Sonia's expertise is immense and with her structured program we were able to fully audit and plan our sustainability. It's such a weight off our shoulders to count on her for this process. She makes the dizzying issues around going green feel easy and streamlined. We love how she has fit in with the team and we encourage recommend her

Amy Holden

Founder Director World Alive Group of Companies.

Very useful workshop! I left with tools, approaches and ideas I could use right away. I learned from other participants and from the discussion. And it was a very energising and enjoyable few hours very well facilitated with not too much listening time, mostly active-participation time

Sharon Keilthy

CEO and founder of Jiminy EcoToys

Sonia helped me a lot in my ambition to build the most sustainable toys brand Green Warriors. Although still being in the conceptual phase she shared her expertise on sustainability and worked very organised and with patience. Once Green Warriors has become a full grown brand and used as benchmark I can clearly state Sonia helped me from scratch

Arco de Leeuw

CEO and founder of Fun2Give

Download Changing the World TOY BY TOY

A free whitepaper addressed to decision-makers in the toy industry who want to explore what sustainability means for their organisations.